Explaining the Help, Hub, Hero approach to Video Strategy
Companies used to rely on traditional TV and print advertising to put their brand out there, but this is no longer a feasible strategy on its own now because of the huge change in the business landscape.
In this post, Evelyn Timson of Bristol and London based Aspect Film & Video, examines the Help Hub Hero approach to content strategy, a three-tiered method that’s well-adapted to the more complex tastes of today’s audience.