White Hat vs Grey Hat SEO
The boundaries between White hat, grey hat and black hat SEO can sometimes be unclear, however, it is critical that each term is fully understood before implementing a new strategy or testing a new technique.
How Optimising User Intent Can Make Your SEO More Effective
The way SEO strategies are created has changed significantly over the past 10 years, especially when it comes to keyword research and content targeting. You’d plan to target short and generic keywords like “SEO services” and “Digital Marketing Consultant” and your website would cover all the nuances of the topic, but those days are gone. Today, search engine algorithms focus less on your keyword densities when deciding where to rank your website and more on the quality and, most importantly, the relevance of the content on your website in regard to user intent.
How Voice Search Use is Changing SEO for Local Businesses
Voice search is something most people wouldn’t have used a few years ago, it seemed so futuristic. Yet, here we are today with Google Assistant, Siri, Alexa and Cortana, just to name a few voice assistants that now help us with everyday tasks. The way we search the web is always evolving and voice search has seen a massive rise in popularity over the past few years.
How to Drive Customers to Your Facebook Chatbot
We have discussed the benefits of Facebook chatbots, how to set up a Facebook chatbot and tips for making the perfect chatbot in previous blog posts. Now, let’s discuss how you can drive customers to your Facebook chatbot.
Eight Tips for Creating the Perfect Chatbot
For the third instalment of our series on Facebook chatbots, we wanted to share some tips for creating the perfect chatbot for your business. The key to most of them is making your chatbot seem as human as possible, so these tips are some things you can do to give your chatbot the human touch!
How to Make Your Own Facebook Chatbot Using Chatfuel
There are many different tools available that can help you to set up a chatbot yourself that don’t require you to have any complex technical knowledge. Some of the low-cost tools you can use are Chatfuel, Botsify and Sequel.
Five Ways Small Businesses Can Use Facebook Chatbots
You should always be finding ways to improve your Facebook marketing strategy and one area you might not be aware of is Facebook chatbots. As a digital marketing agency, we would like to introduce you to how they can benefit your business and why you should consider using them for in your social media campaign.
Digital Marketing for Music Case Study: Black Lion
Last month, we took on our very first music client for digital marketing, Black Lion, in collaboration with Ottawa-based DRC Web Design. They are a hip-hop group from Toronto, who recently released their debut EP. Rich Lindo, the group’s founder, came to us with the mission of growing his audience on social media and major streaming platforms.
Why You Don’t Need To Submit Your Website To Search Engines
Search Engines have come along way since you have to tell them to submit your website to them, as search engines crawl every inch of the internet and your site should be shown in the search results within a week, sometimes sooner, if you do some basic link building such as sharing your website onto Facebook, Twitter and all of the other social media platforms.
