Creating an online marketing plan for your business can be daunting, fortunately, there are several techniques you can use to strengthen your strategy. This infographic outlines several tactics you can use that are designed to increase the number of leads you acquire.
So, you’ve been using social media for a while and you’re not getting the engagement you’re expecting on your posts? This infographic will show you how to create more engaging content that will be noticed and shared by your Facebook and Instagram followers.
Unsurprisingly, the short answer is yes, Google Reviews will help you to improve search rankings and your SEO efforts. While there are a large number of factors that affect search rankings, reviews from customers can be a strong signal to search engines and communicates trust and authority for your brand. This is particularly helpful since the competition for small businesses online is very tough. Managing the online reviews that are shown on your website can differentiate your business and increase your visibility in your search results.
Last Wednesday Google announced a massive “broad core algorithm update” had begun to be rolled out. The announcement was shared by Google on their Search Liaison Twitter account on Wednesday morning and was followed up by Danny Sullivan shortly after.
An introduction to how citations can be beneficial to your local SEO strategy and why you should be taking care of them from the beginning.
So you’ve taken the plunge and set up pages for your business on Facebook, an account on Twitter, Pinterest & Instagram and you think you might have a Google+ account… Maybe? What next?
When you finally get started, you may get that feeling of being overwhelmed, quickly followed by an affirmation that “I can’t spend all day on social media”. Don’t worry these quick tips will show you how often to figure out what’s important
Google constantly updates and refreshes its algorithm so your website’s rank will often fluctuate – sometimes from day to day or week to week. This can even happen within just one day, your site can rank in several different positions for the same keyword. Ranking changes within a day are usually just a couple of positions up or down, but over the course of a month, your ranking can fluctuate dramatically for a single keyword (15th to 3rd).
In the UK almost 89% of all internet searches are done on Google, this actually increases to 93% when using mobile devices. Whether you like it or not Google needs to be considered when you planning online activity.
Social Media has to be one of the biggest time-killers of any activity. Completely useless! That is if you approach it like most businesses.
Search engine optimization (SEO) and social media marketing are both needed to grow a business. But, there’s a debate as to which is more important.
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