Unsurprisingly, the short answer is yes, Google Reviews will help you to improve search rankings and your SEO efforts. While there are a large number of factors that affect search rankings, reviews from customers can be a strong signal to search engines and communicates trust and authority for your brand. This is particularly helpful since the competition for small businesses online is very tough. Managing the online reviews that are shown on your website can differentiate your business and increase your visibility in your search results.
If you have a website for your business you’ll know how hard it is to constantly bring new people to your website.