So, you’ve been using social media for a while and you’re not getting the engagement you’re expecting on your posts? This infographic will show you how to create more engaging content that will be noticed and shared by your Facebook and Instagram followers.
Unsurprisingly, the short answer is yes, Google Reviews will help you to improve search rankings and your SEO efforts. While there are a large number of factors that affect search rankings, reviews from customers can be a strong signal to search engines and communicates trust and authority for your brand. This is particularly helpful since the competition for small businesses online is very tough. Managing the online reviews that are shown on your website can differentiate your business and increase your visibility in your search results.
Last Wednesday Google announced a massive “broad core algorithm update” had begun to be rolled out. The announcement was shared by Google on their Search Liaison Twitter account on Wednesday morning and was followed up by Danny Sullivan shortly after.
Google constantly updates and refreshes its algorithm so your website’s rank will often fluctuate – sometimes from day to day or week to week. This can even happen within just one day, your site can rank in several different positions for the same keyword. Ranking changes within a day are usually just a couple of positions up or down, but over the course of a month, your ranking can fluctuate dramatically for a single keyword (15th to 3rd).
Social Media has to be one of the biggest time-killers of any activity. Completely useless! That is if you approach it like most businesses.
Search engine optimization (SEO) and social media marketing are both needed to grow a business. But, there’s a debate as to which is more important.