Have You Heard About Facebook’s New Premieres Feature for Videos?
Digital Jumpsuit is very interested in Facebook’s Premieres feature. It is designed to allow you to pre-record videos and debut them on the social network as though they were live moments. This allows your fans to experience them for the first time simultaneously and drive engagement in the same way as a normal live video would.
Publishers and video creators who used it during the beta period saw strong engagement on their content, including trailers, short videos and even new episodes of shows. In a post shared on Facebook’s blog, they said, “We’ll be sharing a calendar of a few upcoming notable Premieres—like exclusive behind-the-scenes Ant-Man and the Wasp footage from Marvel Comics and the long-awaited Aquaman extended look from Warner Bros. Pictures—both debuting as Premieres on Facebook this week.”
Let’s take a look at the process of scheduling a premiere on Facebook…
Before Your Premiere
Once you have scheduled your premiere, a post automatically goes onto your page announcing that you will be premiering a new video and it invites users to subscribe to receive notifications in advance of the broadcast. They will receive a notification 20 minutes ahead of the premiere then again three minutes before the premiere begins where they are invited to join a lobby ahead of users who have not subscribed.
During Your Premiere
Your video will premiere in the form of a live broadcast where viewers can like, share and comment on it in real time as though it was a normal live video. Formatting them as a live video has been seen to boost engagement significantly over normal video posts in the initial moments of their distribution, so its definitely of benefit to your business.
After Your Premiere
Once your video has run through its entirety, it will automatically be converted into a regular video post on your page and would function like any other video. All of the likes comments and shares received throughout the broadcast are saved onto that in the same way as they would appear normally. New viewers who didn’t catch the premiere will then be able to like, comment and share the video in their own time.