Creating an online marketing plan for your business can be daunting, fortunately, there are several techniques you can use to strengthen your strategy. This infographic outlines several tactics you can use that are designed to increase the number of leads you acquire.
The list includes:
- Landing pages
These can help to drive the action you want your ideal customer to take and should include several trust-building elements.
You can host a webinar to with the aim to sell your products or services while educating potential customers.
- Explainer videos
People often don’t engage with something they don’t understand, so explainer videos can be a good way of bridging that gap.
- Email nurture campaigns
Good email campaigns nurture and nudge existing customers and subscribers to engage in your company is selling.
- Social media competitions
Everybody loves and competition and ones driven by social media can have a massive impact on your potential following and customer base.
- Long-tail search queries
Target content to long-tail search queries. If you can answer a question no else in answering in your industry, you’re guaranteed to be more trustworthy.
- How-to guides
Just like the content you create to explain services to customers, how-to guides can be a great way to gain subscribers that can turn into customers.
Read the infographic below for more information.