Whether you are an author, business person, a band or perhaps a charity, your ability to communicate to a relevant audience is key to your success and arguably the best way to do this (after face to face) is via email.
Last week’s article covered the importance of using social media and your website to offer enough value that people were happy to share their contact details with you. In dealing with companies and businesses in 3 continents and of all sizes, here are 3 things you can do to ensure you get better results from your email marketing.
Top 3 tips for effective email marketing in small businesses
Tip 1: Test your subject lines
Avoid the boring “Weekly newsletter” subject line. Get creative and monitor how many people open the emails. Keep tweaking and you can alter the open rates significantly
Tip2: Don’t include too many links
If you include too many links you run the risk of the email going straight to junk or the spam folder. If people can’t read it, they can’t interact with you.
Tip 3: Be Consistent
Whether you choose daily, weekly or monthly, be consistent.
The easiest way to double your Email marketing results
Depending on what piece of research you read, the % of emails a business sends only 15 to 22% actually get opened. This means that typically 4 out of 5 emails sent never get opened or read. This could be for a number of reasons. This doesn’t necessarily mean that people are not interested in your email. After 3 days if you resend it to those people who didn’t open the original email you’ll find a similar number of people will open the email. Repeat 7 days after the original mailing (remembering to take out those that opened the 1st & 2nd email) and most companies find their original results have doubled.
Lee Kenny is Managing Director at the Halifax Based Snowflake Media Group including Digital Jumpsuit, Digital Renovators & The Skircoat Green Directory
This article was originally written for publication in the Johnston Press title, The Halifax Courier