Voice search is something most people wouldn’t have used a few years ago, it seemed so futuristic. Yet, here we are today with Google Assistant, Siri, Alexa and Cortana, just to name a few voice assistants that now help us with everyday tasks. The way we search the web is always evolving and voice search has seen a massive rise in popularity over the past few years.
But how does this affect your local business and online marketing strategy? We take a deep-dive into the statistics that will affect your business as voice search continues to grow in popularity.
We look at:
- When People Use Voice Search
- How Frequently Voice Search Users Look for Information On Local Businesses
- Which Business Types People Look for Using Voice Search
- Typical Next Step Users Take After Making a Voice Search for a Local Business
- In which Circumstances People Like to Use Voice Search for Local Businesses
These statistics will help you gain a better understanding of how you should be approaching SEO for your local business and whether you will benefit from this new found fascination with voice search.
When People Use Voice Search
Driving 52.8%
Doing Another Activity 21.3%
Watching TV 7.5%
Working 7.4%
Cooking 5.5%
Exercising or Walking 2.6%
Showering or Using the Bathroom 2.3%
With Family or Friends 0.4%
In Bed 0.2%
How Frequently Voice Search Users Look for Information On Local Businesses
Daily 46%
Weekly 28%
Monthly 9%
Quarterly 7%
Yearly 10%
Which Business Types People Look for Using Voice Search
Restaurants/Cafes 51%
Grocery Stores 41%
Food Delivery 35%
Clothing Stores 32%
Hotels/Beds 30%
Doctors 28%
Pubs/Bars 27%
Hair/Beauty 26%
Automotive Services 24%
Cleaners 23%
Cars for Hire/Taxis/Limos 20%
Typical Next Step Users Take After Making a Voice Search for a Local Business
Call the Business 28%
Visit the Business’ Website 27%
Visit the Business’ Location 19%
Do More Research into the Business 14%
Do More Research into Other Businesses 12%
In which Circumstances People Like to Use Voice Search for Local Businesses
To Make a Restaurant/Pub/Bar Reservation 54%
To Find Out Prices of a Local Business’ Products 46%
To Find Out What a Local Business Sell or Offers 41%
To Book a Beauty Appointment 35%
To Book a Medical Appointment 35%
To Buy Directly from a Business 32%
To Speak to a Medical Professional 30%
To Reserve a Product 25%
To Get a Tradesman to Come to You 25%
Source:
https://www.highervisibility.com/blog/how-popular-is-voice-search/
