Social Media has to be one of the biggest time-killers of any activity. Completely useless! That is if you approach it like most businesses.
You don’t have to spend hours each day on Social Media promoting your business, if you take a tactical approach, you could do a great job in under 15 minutes a day, providing you use the right tools.
Top 3 tips for Maximising your results from Social Media
Know The Score
Once you know the score, everything becomes easier. Do you need more visitors to your site or page or do you just need to convert better? At Snowflake Media we use the following tools
Google Analytics (Free): www.Google.co.uk/Analytics
Facebook Insights (free): www.facebook.com/insights (must be logged in)
Twitter Ads. You don’t actually have to spend any money, but after signing up you get great access to their analytics (reporting). You can register within your Twitter settings, then visit analytics at this address: https://analytics.twitter.com
Schedule your posts
Being “social͟”, means you need to post on your potential or existing customer’s schedule, not what convenient for you. You should schedule updates and tweets for the most effective times to reach your audience, even when you aren’t working.
Facebook (Free): Next time you go to make a post on Facebook, underneath where you write the update there is a clock symbol. If you press that before posting it will allow you to post it at the time when most of your fans are online. (Which you can find out through the Facebook insights link above)
Hootsuite.com (Free): Hootsuite allows you to see all your personal and social media channels in one place. You can post live, respond or schedule all your Google+, Twitter, Facebook & LinkedIn updates in one screen. You can also view who has mentioned or direct messaged you in the same place. Web & App versions are available
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