If you have a website for your business you’ll know how hard it is to constantly bring new people to your website. Today I want to talk about how to get your business on page one in just a few hours and what you need to do to stay there.
Why you want to be on page 1
Recent research showed that up to a staggering 87% of all clicks went to the first 5 listings on the Google search results page, which means the other 5 million web page results are fighting it out for the other 13% of traffic.
The fastest way
Video!
Everyone has probably heard of YouTube? Not only is it the #2 search engine in the World but it is also owned by Google. Historically famous for videos about cute cats & dogs and home videos, it is now a powerhouse for small businesses who want to get visibility on the internet.
Google is searching YouTube constantly 24/7 and because so few businesses use it, you can actually appear on page 1 within the hour.
That’s the easy but, the hard part is staying there, here’s 5 other things you can do in the medium to long term to appear on the 1st page of Google:
1 – Add new things to your website regularly. Blogs, products or news, this keeps Google coming back
2 – Add the Twitter button and Facebook logo to your site and connect them to your social media accounts
3- Make sure your site can be indexed by Google
4- Run a free SEO check on your site using woorank.com or similar and implement the recommendations
5- If you are an individual, claim your “authorship” from Google. Find out more at www.google.com/insidesearch/features/authorship/
Above all, be consistent, be authentic and keep your customers in mind when writing or recording a video. Visit the Courier website for a short video for tips on how to record and publish your videos quickly.
Have a great week!
Lee Kenny is Managing Director at the Halifax Based Snowflake Media Group including Digital Jumpsuit, Digital Renovators & The Skircoat Green Directory
This article was originally written for publication in the Johnston Press title, The Halifax Courier
